Skills and Expertise
Advertising • Copywriting • Print Design • Ad Testing • Adobe Creative Suite • Branding • Forecasting • Feature Definition • Economic Theory • Marketing • Data Visualization • HTML and CSS • CMS Savvy • Project Management • Photography • Digital Strategy
Fresh Tech Maid / Chief Marketing Officer
April 2021 to present
Facilitated CMS transition from WordPress to Webflow. Built and optimized sales pipelines to generate maximum lift. Managed every aspect of client communication. Designed long term SEO strategy. Ideated and built high conversion, low CPC advertising initiatives. Created new recruiting pipeline from scratch, decreasing cost per job candidate by 45%.
Wind on Water, LLC / Creative
June 2017 to February 2018, Honolulu, HI
Ideated, wrote, and produced social and print advertising, email and direct mail for some of Hawaii's leading companies. Set up analytics and A/B testing matrices to optimize ad performance. Designed print media in all shapes and sizes. Built websites across a variety of CMS platforms, including WordPress. Created an award-winning commercial gift set for Hawaii's third largest bank.
21Vianet / 世纪互联 / Consultant
February 2016 to March 2016, Beijing, China
Coordinated with top executives to gauge the uses and market interest of blockchain technology. Researched cutting edge trends, concepts, and technology. Created reports and presentations. Assisted in the conception of business strategies. Translated technical documentation into Mandarin Chinese. Played a lot of ping-pong with Mr. Li in the game room. Li 5: Sam 0.
Island Triathlon & Bike / Sales Associate + Social Media Manager
February 2019 to December 2019, Honolulu, HI
Sold bicycles, components, accessories, service, and classes to a wide range of clients. Unified sales floor and online brand identities, creating a cohesive in-store experience. Produced content for Instagram and Facebook, growing followers by 42%. Fostered community outreach by coordinating with non-profit organizations such as the Hawaii Bicycling League to organize events and classes.
Willamette University / Graphic Designer
August 2014 to January 2015, Salem, OR
Developed an intimate understanding of university brand language and print media design. Conceived of the 2014 Martin Luther King Jr. Life Interrupted campaign. Collaborated with senior designers to create posters, buttons, and website vectors.
English / Native
Chinese / 中文 / HSK5 or B2
French / Français / B2
University of Hawaiʻi at Mānoa / International Relations
January 2018 to December 2020, Honolulu, HI
Focused on the nexus between critical theory and literature in translation. Experienced the revolutionary fervor of the May 4th Movement.
University of International and Business and Economics / 对外经济贸易大学 / Business Chinese
February 2017 to June 2017, Beijing, China
Organized a series of Sino-American talks. Attended closed-door embassy forums on the direction of China.
Cours de civilisation française de la Sorbonne / B2 French
February 2017 to June 2017, Paris, France
Achieved conversational French in six months. Studied Veblen's economic theory with a Sorbonne mathematician.